2/14/2023 0 Comments How to use smart pixelNow here are some examples of how awesome this new feature is: Var s = document.getElementsByTagName('script') s.parentNode.insertBefore(ga, s) Var ga = document.createElement('script') ga.type = 'text/javascript' ga.async = true The line of code in bold is the only thing that changes: This new feature, allows you to slice and dice your site visitor audience using any of the data available in Google Analytics.įirst, a quick refresher – here is what you need to change your Google Analytics tracking code to. However, because this code now collects both the GA visitor data along with the doubleclick retargeting data, we search marketers now have a very powerful tool to “micro-segment” our site audience any way we choose. Gone were the days of pasting various AdWords retargeting code snippets on your site. By changing just one line of code in your analtyics tracking code, you would be able to create countless retargeting lists. At the end of July, Google Analytics announced that they were releasing a “smart pixel” update to their tracking code.
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